5 activities to implement at your hotel in 2024

31st January 2024

Posted in: News

Have you ever thought about how certain hotels are able to consistently captivate their guests? How they transcend mere comfort and luxury, encompassing the creation of an unforgettable experience? If you aspire for your hotel to join their ranks, a dash of creative thinking can unlock a world of possibilities. In this article, we talk about activities and how offering experiences can help you to boost revenue and bookings at your property.

Activities at your hotel

Some hotels choose to go the extra mile by offering a range of activities at their properties. So why do they do it?

Creating an unforgettable guest experience, adding value to stays and leaving lasting impressions on guests are some of the most compelling reasons. However, it’s not just the guest’s experience that benefits from activities organised by hotels.

From lively entertainment, like live music and captivating performances, to rejuvenating wellness options such as fitness classes and soothing spa treatments, hotels strive to cater to diverse interests and preferences in order to increase bookings and boost revenue.

Such on-site offerings set hotels apart from their competition, enticing those guests who seek a comprehensive and hassle-free experience that goes beyond traditional hospitality.

Activities to implement at your hotel

So what kinds of activities or experiences can you offer at your property? In this article, we delve into the five different kinds of possibilities and discover how they can elevate your guests’ stay from merely good to truly extraordinary.

1. Outdoor activities

Those hotels located within or close to natural wonders or areas of natural beauty have the remarkable opportunity to enhance their revenue and provide exceptional guest experiences by organising outdoor adventure packages and tours.

By tapping into the allure of the great outdoors, hotels can offer guests thrilling experience that go beyond traditional accommodations. These packages can include exciting adventures such as hiking, biking, kayaking, or even wildlife safaris.

By partnering with local tour operators and experts, hotels can curate unique and immersive experiences that cater to the diverse interests of their guests. And the benefit here is that these activities can actually generate additional revenue, whilst creating unforgettable memories for guests, ensuring their return and positive word-of-mouth recommendations.

Consider what visitors come to your region for and begin thinking about what kinds of tours or experiences you could offer. For example, if you’re located near a river, consider a night’s stay combined with an evening sunset kayak. The possibilities are endless!

2. City tours

Are you located within a city? Or perhaps on the outskirts? These particular hotel can significantly enhance both their revenue and guest experience by organising city tours for their guests.
City tours or experiences offer a unique opportunity for visitors to explore and immerse themselves in the local culture, history, and attractions of the city they are staying in. They allow guests to discover hidden gems, experience the city like a local, and create lasting memories.
Similarly to natural experiences, your city tours not only generate additional revenue for the hotel but also contribute to guest satisfaction and loyalty. Moreover, city tours can help you differentiate your hotel from its competitors by offering an all-encompassing experience that goes beyond traditional accommodations.
 So, whether it’s a historical walking tour, a culinary exploration, or an architectural adventure, organising city tours can be a strategic move for hotels to increase revenue, enhance guest satisfaction, and create a memorable stay experience. Start thinking about which companies or organisations to partner with, or even look into providing your own tailored and curated experiences that cater to the diverse interests of their guests.

3. Themed dinners and events

Hotels with bars, restaurants or great event spaces have a fantastic opportunity to boost both their revenue and guest experience by organising themed dinners and events. Because the truth is, there are occasions to celebrate year round! By creating immersive and memorable experiences, hotels can attract guests looking for unique and entertaining activities during their stay.

Firstly, themed dinners allow hotels to showcase their creativity and culinary expertise while offering guests a one-of-a-kind dining experience. Whether it’s a themed buffet, a gourmet tasting menu, or an evening of tasting adventure during a local cultural food festival, these events provide an opportunity to showcase local flavours, international cuisines, or even innovative fusion concepts. Promote your themed dinners to guests and the local community, and you’ll attract food enthusiasts, create buzz, and generate additional revenue.

In addition to themed dinners, hotels can also organise various events tied to specific themes or occasions. From costume parties and live entertainment to wine tastings, Octoberfest celebrations or art exhibitions, these events cater to different interests and preferences.

And don’t stop there! Collaborate with local artists, musicians, or performers, and create a vibrant and engaging atmosphere for guests. These kinds of lively events not only generate revenue through ticket sales but also lead to increased food and beverage consumption and potential future bookings.

Planning new events gives you a remarkable opportunity to showcase your hotel’s creativity, expertise, and commitment to delivering exceptional guest experiences.

4. Fitness classes or wellness activities

Wellness and fitness are thriving industries, and you can tap into the increasing interest in these niches within society. So consider significantly increasing bookings and revenue by organising fitness classes, yoga, meditation, spa packages, and wellness activities for guests.

In today’s health-conscious world, travellers are increasingly seeking accommodations that prioritise their well-being and offer opportunities for physical activity and relaxation. From Pilates to Zumba, nature walks to healthy cooking workshops, hotels can attract health-conscious guests who prioritise maintaining their fitness and healthy routines even while traveling.

And feel free to get creative. Classes can be led by certified instructors and offered in dedicated fitness studios or outdoor spaces. For example, by partnering with experienced wellness practitioners and therapists, you can create a serene and nurturing environment for their guests to indulge in self-care and find balance during their stay.

Not only do fitness classes and wellness activities contribute to guest satisfaction, but they also serve as a unique selling point for hotels. By promoting these offerings in their marketing materials and on their website, hotels can attract health-conscious travellers who prioritise their well-being during their travels.

5. Exclusive packages

Although you may have already seen a glimpse of hotel experience packages in the above four examples, it is worth mentioning the power of these kinds of packages at a hotel.

Hotels can boost revenue, bookings, and guest experience by offering tailored packages that suit their audiences. By understanding guest preferences, it’s possible to create packages like wellness with fitness classes and spa treatments, or family packages with kids’ activities that pull in guests and help you stand out from competition.

It’s all about offering added value. If you get a little extra at one property, for only a little extra cost, potential guests are quick to snap up a great deal.

Use effective marketing campaigns, and use social media to target specific audiences, raise awareness of your packages and increase bookings. Then make sure you implement dynamic pricing based on market segmentation ensures packages cater to various budgets.

Whether it’s breakfast in bed packages, spa experiences or even just an included bottle of Champagne, packages are worth your time and consideration in 2024.

Increase revenue and booking with 1834 Hotels

“Selling the right room, to the right person, at the right time, for the right price, through the right distribution channel, at the right cost”. As one of the most important operations of the hotel, revenue management is crucial to the business.

Start thinking about how to increase your revenue in 2024 with 1834 Hotels.