Sales & Marketing
Hotel sales and marketing has changed, and so have we.
Today’s guests dream, discover, and decide online. That’s why our hotel sales and marketing strategy is digital-first, data-led, and built to drive bookings across every stage of the travel journey.
At 1834 Hotels, we combine smart sales, distribution, and revenue strategy with dynamic pricing, destination content, and reputation management.
When you work with us, your hotel shows up where it matters, when it matters.
Marketing That Moves With the Industry
Cut through the noise with smart digital strategy, standout creative, and destination-led campaigns. With a clear calendar, sensible budget, and handy reporting, you’ll always know what’s working, and what’s next.
Digital Strategy & Online Reach
Your hotel’s digital presence is taken are of.
- SEO and SEM campaigns (including Google Ads and metasearch)
- Social media for both rooms and food & beverage
- Reputation management across all major review platforms
- Local area marketing and tailored destination content
CRM, EDM & Guest Retention
We keep guests coming back.
- Email marketing (EDMs), including access to our 150,000+ subscriber list
- CRM tools to stay in touch with guests post-stay
- Promotional campaigns aligned to your business goals
Destination Marketing with the Weekend Escapes Brand
It’s not just about your hotel, but your whole region.
- SEO-driven blog content and travel articles
- Regional video and social campaigns
- Google Ads highlighting local experiences
- Inclusion in targeted national campaigns
Branding, Design & Collateral
We’ve got your creative covered.
- Full campaign concept development
- On-brand assets for digital, print, POS and in-venue use
- Access to a centralised materials library
Digital in-room compendiums
1834 Hotels has also developed a digital e-compendium so properties can share their own in-room guest information. It’s simple to use and at no extra cost for our venues. More information can be found here.
Hotel Sales Support
Sales only work when tied to strategy. We align your sales approach with revenue goals, market segments, and distribution performance to keep your property focused on what works.
That includes performance reviews, rate guidance, team training, recruitment support, and access to national accounts, wholesale channels, RFPs, GDS, and government travel programs.
Strategic Relationship Management
Strong industry relationships underpin strong sales.
From global wholesalers to corporate travel agents, we handle the connections that count:
- Contracting with inbound and wholesale partners
- Managing corporate client and consortia relationships
- Coordinating with key suppliers
- Building corporate databases using your PMS insights
Market Presence & Sales Activity
Visibility drives conversion.
We support your team to stay active in the market and engaged with opportunities:
- Sales activity across local and regional networks
- Representation at key trade shows and events (including ATE)
- Reviewing and expanding distribution channels
- Tracking campaign performance and competitor activity
- Supporting targeted sales efforts, from telemarketing to leisure packaging
