Franchise & Independent Brands
note :: ** INFO ON THIS PAGE WAS ADDED TO HOTEL MANAGEMENT PAGE *****
Independent or Franchise. One Management Model That Works
1834 Hotels is one of Australia’s leading white-label hotel management companies, operating both independent and franchise-branded hotels across Australia and the Pacific. Our flexible model allows owners to benefit from global brand reach while maintaining the confidence and accountability of hands-on management.
How It Works
For hotels operating under a global franchise brand such as Accor, Choice, Hilton, IHG, or Wyndham, 1834 Hotels acts as the operational engine. We manage the hotel day-to-day, ensuring every brand standard is met, while leveraging the franchise’s loyalty programs, distribution networks, and corporate sales reach to maximise results.
Owners often ask whether this creates double fees. The answer is no. While both franchise and management fees apply, our model ensures complete transparency and measurable value. All fees are included within the agreed hotel budget, and the efficiencies and performance we deliver consistently offset these costs. Owners are never disadvantaged; in fact, most benefit from stronger revenue and profit outcomes when both systems work together.
Our goal is to optimise each partnership. We make full use of the franchise’s marketing power, loyalty database, and global recognition, while applying our operational expertise, financial control, and localised management to ensure each hotel performs at its best.
Independent Hotels and Brand Creation
1834 Hotels began by managing independent hotels, creating operational structures and systems that deliver results without reliance on a global brand. We continue to achieve outstanding outcomes for independent properties through full-service management, marketing, and tailored brand development.
Our in-house creative and operations teams can design or refine a property’s identity, positioning, and market presence. This includes the creation of hospitality brands that enhance guest experience and drive profitability.
Our established brands — Angus & Co. Bar & Grill and Burger & Wing Co. — were both developed in-house by 1834 Hotels. Each is a ready-to-implement food and beverage solution designed for hotels and resorts, complete with costed menus, supplier partnerships, marketing assets, and operational systems that deliver measurable performance improvements.
This ability to both manage and create brands demonstrates our capability to adapt to any ownership or market structure, ensuring every asset is supported by the right identity, strategy, and tools for success.
Choosing the Right Path
Every property is unique, which is why we work closely with owners to determine the most effective model for their hotel. Our evaluation includes a full financial review, brand performance analysis, and comparison of franchise versus independent strategies to identify the best long-term path forward.
We ensure full visibility of all costs, returns, and deliverables before any commitment is made. Whether operating under a global franchise or an independent identity, 1834 Hotels ensures each property is positioned for sustainable growth and maximum profitability.
Built for Partnership
Our leadership team includes specialists in franchise management, brand onboarding, and operational integration. We manage the relationship between ownership, brand, and operations with clear communication and performance reporting that align every stakeholder toward shared success.
With proven results across independent hotels, global brand partnerships, and our own in-house concepts, 1834 Hotels provides the experience, systems, and commercial insight to ensure every property performs at its peak.
