Revenue, Sales & Marketing
Revenue, Sales & Marketing
Driving demand, conversion, and commercial performance
At 1834 Hotels, revenue, sales and marketing form a core part of our integrated hotel management model, not a standalone service. Every hotel we manage benefits from a connected strategy where pricing, distribution and marketing decisions are guided by data and aligned with each property’s operational and financial goals. Through advanced technology, market intelligence and creative strategy, we maximise performance across every segment and channel to deliver stronger revenue and long-term growth.
Strategic Revenue and Distribution Management
We deliver complete revenue and distribution management using state-of-the-art systems and yield-based tools. Each hotel’s strategy is aligned with its market and budget, ensuring rates, inventory, and channels are optimised daily. Our team sets the strategy, manages performance, and reacts to market shifts in real time to keep every property primed for success.
Booking Systems and Distribution Setup
We manage the complete distribution platform for each property, from PMS setup and integration to channel management, rate plan configuration, OTA optimisation, and GDS connectivity.
Our team is highly experienced across multiple PMS and revenue systems, ensuring seamless setup, efficient operation, and reliable performance across all booking channels. Each system works together to maximise exposure, conversion, and control.
Pricing and Market Insights
Our revenue managers use advanced, AI-driven revenue management tools to take the guesswork out of forecasting, yield, and pricing decisions. Competitor sets, market demand, and booking patterns are constantly monitored through automated pricing updates and pickup alerts.
This ensures optimisation at every opportunity and prevents lost revenue potential, keeping performance aligned with budget and market conditions while maximising RevPAR and total hotel revenue.
Sales Strategy and Market Growth
Every hotel has unique sales requirements. At 1834 Hotels, we apply a proven sales framework that is tailored to each property’s market, segment mix, and growth potential.
Our team identifies and targets high-value opportunities, nurtures existing partnerships, and develops strategies that strengthen visibility and market share. Each plan is guided by revenue performance data to ensure every effort delivers measurable return.
1834 Hotels provides the leadership, structure, and national reach to identify, manage, and convert the most profitable business opportunities for each property.
Corporate, Leisure and Group Sales
We leverage our national network of industry partnerships and corporate relationships to generate business across leisure, group, and corporate segments.
With access to the established corporate base of over 50 hotels within the 1834 Hotels network, plus the national sales reach of our franchise and brand partners, we maximise exposure and drive consistent business across all key markets.
Distribution Channels
Our team manages both direct and third-party distribution to maintain a balanced channel mix, optimise margins, and strengthen long-term sales performance.
Marketing That Converts
Today’s guests discover and decide online. Our marketing is digital-first and performance-led, combining creative execution with strategic targeting to drive awareness, engagement, and direct bookings.
Digital Marketing and Campaigns
We manage SEO, paid advertising, social media, and email marketing that keeps each property visible and competitive. Seasonal promotions, remarketing, and targeted digital campaigns are designed to convert interest into bookings.
Creative and Content Development
From photography and video to social media and on-site materials, our in-house creative capability ensures every hotel presents a consistent, high-quality image that attracts and retains guests.
Aligned Strategy, Measurable Results
Revenue, sales, and marketing work best when integrated, and that is exactly how we operate. With real-time reporting, shared insights, and clear accountability between teams, every action supports one objective: maximising profitability and long-term asset growth.
